Classe – Italian Style Coffee

CLASSE

Italian Style Coffee

Classe‘s product line perfectly embodies the concepts of practicality and sustainability. It is a product range that allows everyone to take a “quick and easy” coffee break while respectiong the environment. Each pod and capsule is obtained from compostable materials, certified by the international organisation TÜV Austria (Ex Vinçotte), with the OK Compost label.

This means that once used, capsules and pods can be disposed of in the organic waste.

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The Artist

Sara Lovari

She was born in 1979 in Avena – Poppi, Arezzo (Italy).

After graduating in Economics, in 2007 she decided  to start her artistic career. Since then she has exhibited her artworks in Italy and abroad.

She has won numerous prizes such as  the Golden Adrenaline Prize in Rome and she was one of the finalis of Arte Mondadori and Catel and Fondazione Olivetti prizes. Also, she was present at the Hurricane Biennial at the National Weather Center in Oklahoma City (USA) in 2017.

Her personal artistic experimentation is characterized by the use of warm acrylic colors inspired by the earth and nature and by polymathic applications that interact on precious, ancient media, leading to the production of pictorial sculpture much appreciated by critics, the public and collectors all over the world.

The Style

Class is what makes the difference in the packaging of this line of coffee. Each product’s packaging, in fact, shows works of art by the Italian artist Sara Lovari.

The chosen artworks belong to a wider collection called “Queen” from 2017. Sara Lovari produces them by using an assemblage of splashes of white color and recycled materials, such as paper, cartons and old newspapers.

These artworks represent the beauty that the artist finds in the vintage images of soap and water women‘s magazines. They represent the energetic, active, sunny and radiant woman, all accompanied by clothes made up of old papers or typographic blocks that tell another story. A story in history.

It is the theme of recovery and of “giving new life to waste materials” that has led Torrefazione Morandini to choose these works to embody the soul of its products included in a line that respects the environment with class.